The Attio GTM Studio
Building GTM technology setups with Attio CRM at their core to enable sales growth
Accredited Attio CRM Expert Partner
Want to build a high-performance GTM setup with Attio at its core?
Attio can transform your ability to win high-value clients and grow with confidence. We're here to help you build your core Attio CRM setup, and implement a wider infrastructure of GTM and AI tools. Let's achieve sales success together.
Will Sawney - Founder
Bespoke Attio CRM Configurations Including Custom Objects, Attributes And Views
Platform Migrations From Salesforce, HubSpot, Zoho, Pipedrive, AirTable And More
Automated Workflows For Prospecting, Engagement And Account Management
Custom Integrations With Sales Technology Tools Including Via Zapier and n8n
Data Sourcing And Enrichment Using Tools Like Apollo, Freckle And Clay
GTM Outreach Technologies Such As Instantly, Dripify And Amplemarket
Creation Of Key Reports And Dashboards For GTM Insights
Selected Projects
Revamping CRM For An Impact-Driven VC Firm
Moved a thriving VC firm from an unwieldy Airtable to a custom Attio CRM, integrating Zapier automations to streamline deal flow and investor relations.
Salesforce To Attio For A University Placements Facilitator
Managed a complete transition from Salesforce to Attio for a university placements facilitator, including thorough data migration and a tailored setup.
Accelerating Sales For A Global Consultancy
Built a bespoke sales technology for an industrial consulting firm, integrating data enrichment and web scraping to create a powerful, targeted sales engine.
Automating LinkedIn For C-Suite And Commercial Leaders
Set up HeyReach for LinkedIn automation for agency leadership team, linking with Zapier to continuously update data and source new prospects efficiently.
Enhancing Data Flows For A Specialist B2B SaaS Scale-Up
Diagnosed and rectified critical data enrichment issues for a rapidly scaling B2B SaaS company, optimising Zapier workflows between Amplemarket and Attio.
Bespoke Lead Capture Workflows For A Luxury Travel Firm
Engineered a sophisticated, custom lead capture system for a luxury travel firm using Attio, Zapier, and tailored Fillout forms to ensure high-quality qualification.
Clients Include
Additional Projects
▪ FRACTIONAL EMBEDDED RECRUITER ➜ Attio and Loops.so setup for network communications ▪ SUSTAINABILITY-FOCUSED WEALTH ADVISORY ➜ Communications and Attio CRM implementation ▪ EMPLOYEE BENEFIT PROVIDER ➜ Bespoke Attio and LinkedIn outreach setup ▪ B-CORP CREATIVE AGENCY ➜ Implementation of Attio and full reporting capability
How We Work
Free Initial Consultation
To start, we'll meet to explore your situation and ambitions. You'll get some initial recommendations and options for next steps.
Strategic overview of opportunities available through sales technology
High-level recommendations on technologies and approaches
Insight and advice for key decisions around investment and focus
GTM Workshop & Opportunity Audit
An opportunity to get a full review of your existing setup and obtain a comprehensive overview of ways to maximise your revenue.
One-Time Fee
Workshop to explore your situation and ambitions in depth
Review of your existing sales activities, systems, data and workflows
Strategic report detailing a clear roadmap for maximising growth potential
Bespoke Build
Take your sales technology setup to the next level with a fully project-managed bespoke configuration and setup, including migrations and integrations.
Custom Attio CRM configuration
Full sales technology stack
Bespoke to your business
Project Fee
Partnership
Get an ongoing subscription to ensure your setup delivers sustainable sales success, or for active campaign management.
Essential, Standard and Advanced packages available
Get the key support and strategic partnership you need
Limited Retainer
Testimonials
"Will helped us bring in Attio CRM to deal with a significant increase in new enquiries. We're now in a far better position to scale the business. "
Chirag Panchal
Founder - Ensuite Collection
"Will was instrumental in creating a plan based on what we needed and setting up Attio using all its capabilities. "
Connie Wiltshire
Tallgrass VC
"Thoughtful, methodical and pragmatic approach to sales-focused marketing and lead generation - it's definitely helping to shift the needle”
Russ Avery
Founder - Avery & Brown
"Will’s ability to blend strategic planning with tactical execution has been instrumental in driving our businesses forward.”
John Doyle
Operations Director - iGaming Academy
"One of the smartest marketing professionals I have met. If you want consistent high-value business opportunities then look no further as Will is incredible."
Rob Dowling
CEO, The Conexus Group
"Will always brings an open mind to listen to ideas and then has a great ability to organise things it into a well scripted plan"
David Shuttleworth
Enterprise Director - Pentasia
Contact Us
FAQs
We've chosen to specialise in Attio because of its exceptional flexibility, modern design, and rapid growth. It allows us to build highly customised and scalable solutions that genuinely empower sales teams, moving beyond the rigid limitations of many traditional CRMs.
Absolutely. A core part of our expertise is seamless migration from legacy systems like Salesforce, HubSpot, and Zoho to Attio, ensuring your data is clean and your new setup is optimised from day one.
While Attio is a primary focus, we also work with a broad range of B2B sales tools for data sourcing, enrichment, automation (like Zapier), and AI prospecting. We build integrated tech stacks tailored to your needs.
Yes, we can certainly help with smaller, targeted tasks or urgent fixes within your existing sales tech setup. If it's a quick win, we can often agree a fixed price to get you up and running swiftly.
Our main services are listed above, starting with an affordable initial audit. We generally work on the basis of project pricing to ensure clear value.
Yes, we strongly recommend and provide ongoing support and proactive guidance, typically structured as monthly retainers. This ensures your sales tech setup evolves with your business and continues to deliver maximum value.
Project timelines vary based on scope, but a standard Attio implementation or sales tech setup can often be completed within 2-4 weeks. We'll provide a clear timeline after our initial consultation.
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